Solutions

We don't sell powder — we engineer the finish.

Each solution matches your resin system, target gloss and current pain point, with a "lead + support" product structure and full import-substitution support — from diagnosis to scale-up.

Benefits by application

What Censil silica matting agents deliver across the waterborne applications we focus on.

Waterborne wood clearcoats

  • Water-white transparency, zero haze
  • Fine, smooth touch
  • No hard settling
Censil660 Censil651

Wood semi-matte / matte

  • Stable gloss control
  • Easy dispersion & scale-up
  • Controlled viscosity
Censil361C Censil351C Censil1531D

Waterborne plastic coatings

  • Thin-film compatible (10–15μm)
  • Low viscosity impact
  • Uniform, speck-free surface
Censil361C Censil1650A

Premium deep-matte & tactile

  • Uniform fine deep-matte
  • Scratch-white resistance
  • Premium hand-feel
Censil1650A Censil3851

Solution 01

High-Clarity Water-White Matting

For waterborne wood clear topcoats, transparent finishing clears and high-clarity matte/semi-matte systems. The point isn't just lower gloss — it's keeping the water-white transparency, wood-grain depth and fine surface of a clear while it goes matte.

"Matte without haze, clear without shine, fine without drag."

What it solves

  • Dullness/greying after matting; grain not transparent enough
  • Rough or powdery touch; matte that doesn't feel premium
  • Unstable dispersion: re-coarsening, settling, narrow window
  • Worry over clarity/gloss/storage parity when replacing imports

Recommended product structure

RoleGradePosition
LEADCensil660vs ED 30, "water-white" — high-clarity transparent topcoats
SUPPORTCensil651Finer particle; emphasizes transparency, smoothness & fine touch
BRIDGECensil351CUpgrade path from universal matte to high-clarity

Best fit

Waterborne wood clear-topcoat makers who care about grain and clear transparency · high-clarity matte clears chasing "matte but not hazy" · customers currently on ED 30 / ED 2 seeking a domestic alternative · mid-to-high-end furniture, doors and wood veneer needing a premium look and feel.

Case study · anonymized

A leading Vietnamese wood-coatings manufacturer replaced high-priced imported ED 30 with Censil660 — no whiting at 85% ambient humidity, excellent touch, and a 25% lower formulation cost.

85%
Humidity, no whiting
-25%
Formulation cost
100%
Water-white clarity
1:1
Drop-in for ED 30

Solution 02

Universal Stable Matting

For semi-matte/matte wood coatings, industrial wood coatings, general matte plastic-coating development and the first stage of import substitution. The goal is a wider, more stable application window across transparency, matting efficiency, applicability, viscosity and storage stability.

"Easy to disperse, easy to apply, easy to scale."

Why it wins

  • Stable gloss control across most semi-matte/matte targets
  • More controllable viscosity impact for spray/roller/standard lines
  • Easy to disperse and sample; less re-coarsening & agglomeration
  • The safest first step in import substitution

Recommended product structure

RoleGradePosition
LEADCensil361Cd50 5.9–6.2, vs ED 4 — universal matte & higher matting efficiency
SUPPORTCensil351Cd50 4.8–5.1, vs ED 3 — finer appearance with universal stability
COSTCensil1531Dd50 5.3–5.6 — first substitution, small trials, cost-sensitive

Best fit

Semi-matte/matte waterborne wood coatings balancing appearance and mass-production stability · general matte plastic-coating projects needing a steady window · early-stage import substitution wanting the most adaptable, stable option first · customers who value transparency but not "extreme high clarity" above all.

Representative results · anonymized

A mid-size Southeast Asian waterborne wood-coating plant moved its semi-matte line from imported ED 4 to Censil361C — dispersion got easier, viscosity stayed stable, and the switch was validated in a single trial round.

1–2 wk
Import-switch cycle
±3%
Batch gloss variance
-28%
Matting-agent cost
30 d
Storage, no hard settle

Representative application data across comparable projects, not a single named account. Actual results depend on your resin system and process.

Solution 03

Premium Deep-Matte Surface

For high-end waterborne plastic coatings, tactile premium furniture finishes and low-gloss deep-matte wood. It's not about making gloss low — it's about a uniform, fine, scratch-resistant deep-matte surface that still looks and feels high-grade.

"Low gloss, never low grade."

What it delivers

  • Uniform, fine surface at lower gloss — not a coarse "dead" flat
  • Premium hand-feel for high-end plastic parts & furniture
  • Scratch & abrasion resistance, not just initial appearance
  • Suited to deep-matte, low-gloss thin-film plastic coatings

Recommended product structure

RoleGradePosition
LEADCensil1650Ad50 6.2–6.5, vs ED 30 — low-gloss deep-matte, premium surfaces
BALANCECensil361Cvs ED 4 — balances deep-matte effect with surface fineness
SPECIALCensil3851d50 8.5–9.0, vs TS 100 — special reserve for hard, extreme cases

Best fit

High-end waterborne plastic coatings needing fine deep-matte and premium touch · premium furniture, doors and cabinets needing low-gloss texture · consumer-product housings, appliance trim and industrial plastic parts · customers chasing low gloss without powdery, coarse or scratch-whitening surfaces.

Representative results · anonymized

A high-end waterborne plastic-coating formulator (3C / automotive trim) hit a deep-matte target with Censil1650A — low gloss with a uniform, fine surface, improved scratch-whitening resistance and a premium hand-feel.

<10 GU
Deep-matte gloss target
10–15μm
Thin-film compatible
+40%
Scratch-white resistance
-27%
Cost vs TS 100

Representative application data across comparable projects, not a single named account. Actual results depend on your resin system and process.

Not a bag of powder — a full import path

Every solution ships with hands-on technical support to de-risk your switch from sampling to mass production.

01

System diagnosis

Resin type, target gloss, application method, current issues & reference import grade.

02

Dual-sample recommendation

A lead grade plus a comparison route so you can benchmark side by side.

03

Lab trial validation

Gloss, haze, clarity, grain, touch, viscosity change and storage stability.

04

Scale-up import

Settling, re-coarsening & re-dispersion checked at 7 / 15 / 30 days storage.

05

Troubleshooting

Root-cause help on whiting, drag, viscosity rise, settling and grey grain.

Tell us your finish — we'll recommend the pairing.

Share your resin system, target gloss and current import grade. We'll propose the right lead + support combination and ship a free 2 kg sample.

Request a Free 2 kg Sample