Solutions
We don't sell powder — we engineer the finish.
Each solution matches your resin system, target gloss and current pain point, with a "lead + support" product structure and full import-substitution support — from diagnosis to scale-up.
Quick answer
Which solution fits my resin system and my current finish problem?
Three solutions, matched to your resin system, target gloss and current pain point: High-Clarity Water-White for waterborne wood clear topcoats where transparency and wood-grain depth must survive going matte; Universal Stable for semi-matte wood and general plastic development, the usual first stage of import substitution; and Premium Deep-Matte for high-end plastic coatings and tactile furniture finishes needing a uniform, fine, scratch-resistant deep-matte surface. Each comes as a "lead + support" product pairing with full import-substitution support, from diagnosis through scale-up.
Benefits by application
What Censil silica matting agents deliver across the waterborne applications we focus on.
Waterborne wood clearcoats
- Water-white transparency, zero haze
- Fine, smooth touch
- No hard settling
Wood semi-matte / matte
- Stable gloss control
- Easy dispersion & scale-up
- Controlled viscosity
Waterborne plastic coatings
- Thin-film compatible (10–15μm)
- Low viscosity impact
- Uniform, speck-free surface
Premium deep-matte & tactile
- Uniform fine deep-matte
- Scratch-white resistance
- Premium hand-feel
The Censil difference
Same wood, same coating line — with and without Censil matting agent. The only variable is us.
Furniture finish
Same table, same light. Left: harsh glare and hot-spot reflections that hide the wood grain. Right: soft satin sheen with full grain visibility — the finish furniture brands charge a premium for.
Wood panel surface
Same panel, same angle, same light source. Left: mirror-like gloss reflects everything and obscures the grain. Right: matte finish absorbs light evenly, revealing every detail of the wood texture.
Where Censil matte finishes live
From dining tables to hardwood floors — the soft satin sheen your customers can see and feel every day.
Want to see this on your own wood line?
Request a free sampleSolution 01
High-Clarity Water-White Matting
For waterborne wood clear topcoats, transparent finishing clears and high-clarity matte/semi-matte systems. The point isn't just lower gloss — it's keeping the water-white transparency, wood-grain depth and fine surface of a clear while it goes matte.
"Matte without haze, clear without shine, fine without drag."
What it solves
- ▪Dullness/greying after matting; grain not transparent enough
- ▪Rough or powdery touch; matte that doesn't feel premium
- ▪Unstable dispersion: re-coarsening, settling, narrow window
- ▪Worry over clarity/gloss/storage parity when replacing imports
Recommended product structure
| Role | Grade | Position |
|---|---|---|
| LEAD | Censil660 | vs ED 30, "water-white" — high-clarity transparent topcoats |
| SUPPORT | Censil651 | Finer particle; emphasizes transparency, smoothness & fine touch |
| BRIDGE | Censil351C | Upgrade path from universal matte to high-clarity |
Best fit
Waterborne wood clear-topcoat makers who care about grain and clear transparency · high-clarity matte clears chasing "matte but not hazy" · customers currently on ED 30 / ED 2 seeking a domestic alternative · mid-to-high-end furniture, doors and wood veneer needing a premium look and feel.
Censil660 is benchmarked 1:1 against imported ED 30 in waterborne clear topcoats — no whiting after high-humidity (85% RH) film formation, water-white clarity on dark panels, and a 20–30% lower material cost. Reproducible on your line with a free 2 kg sample.
Lab benchmark results under controlled conditions. Actual performance depends on your resin system and process — validate with the free sample.
Solution 02
Universal Stable Matting
For semi-matte/matte wood coatings, industrial wood coatings, general matte plastic-coating development and the first stage of import substitution. The goal is a wider, more stable application window across transparency, matting efficiency, applicability, viscosity and storage stability.
"Easy to disperse, easy to apply, easy to scale."
Why it wins
- ▪Stable gloss control across most semi-matte/matte targets
- ▪More controllable viscosity impact for spray/roller/standard lines
- ▪Easy to disperse and sample; less re-coarsening & agglomeration
- ▪The safest first step in import substitution
Recommended product structure
| Role | Grade | Position |
|---|---|---|
| LEAD | Censil361C | d50 5.9–6.2, vs ED 4 — universal matte & higher matting efficiency |
| SUPPORT | Censil351C | d50 4.8–5.1, vs ED 3 — finer appearance with universal stability |
| COST | Censil1531D | d50 5.3–5.6 — first substitution, small trials, cost-sensitive |
Best fit
Semi-matte/matte waterborne wood coatings balancing appearance and mass-production stability · general matte plastic-coating projects needing a steady window · early-stage import substitution wanting the most adaptable, stable option first · customers who value transparency but not "extreme high clarity" above all.
A mid-size Southeast Asian waterborne wood-coating plant moved its semi-matte line from imported ED 4 to Censil361C — dispersion got easier, viscosity stayed stable, and the switch was validated in a single trial round.
Representative application data across comparable projects, not a single named account. Actual results depend on your resin system and process.
Solution 03
Premium Deep-Matte Surface
For high-end waterborne plastic coatings, tactile premium furniture finishes and low-gloss deep-matte wood. It's not about making gloss low — it's about a uniform, fine, scratch-resistant deep-matte surface that still looks and feels high-grade.
"Low gloss, never low grade."
What it delivers
- ▪Uniform, fine surface at lower gloss — not a coarse "dead" flat
- ▪Premium hand-feel for high-end plastic parts & furniture
- ▪Scratch & abrasion resistance, not just initial appearance
- ▪Suited to deep-matte, low-gloss thin-film plastic coatings
Recommended product structure
| Role | Grade | Position |
|---|---|---|
| LEAD | Censil1650A | d50 6.2–6.5, vs ED 30 — low-gloss deep-matte, premium surfaces |
| BALANCE | Censil361C | vs ED 4 — balances deep-matte effect with surface fineness |
| SPECIAL | Censil3851 | d50 8.5–9.0, vs TS 100 — special reserve for hard, extreme cases |
Best fit
High-end waterborne plastic coatings needing fine deep-matte and premium touch · premium furniture, doors and cabinets needing low-gloss texture · consumer-product housings, appliance trim and industrial plastic parts · customers chasing low gloss without powdery, coarse or scratch-whitening surfaces.
A high-end waterborne plastic-coating formulator (3C / automotive trim) hit a deep-matte target with Censil1650A — low gloss with a uniform, fine surface, improved scratch-whitening resistance and a premium hand-feel.
Representative application data across comparable projects, not a single named account. Actual results depend on your resin system and process.
Not a bag of powder — a full import path
Every solution ships with hands-on technical support to de-risk your switch from sampling to mass production.
System diagnosis
Resin type, target gloss, application method, current issues & reference import grade.
Dual-sample recommendation
A lead grade plus a comparison route so you can benchmark side by side.
Lab trial validation
Gloss, haze, clarity, grain, touch, viscosity change and storage stability.
Scale-up import
Settling, re-coarsening & re-dispersion checked at 7 / 15 / 30 days storage.
Troubleshooting
Root-cause help on whiting, drag, viscosity rise, settling and grey grain.
Tell us your finish — we'll recommend the pairing.
Share your resin system, target gloss and current import grade. We'll propose the right lead + support combination and ship a free 2 kg sample.
Request a Free 2 kg Sample